Hello! Ni Hao Xin Chao

I build the product, craft the brand it wears, & capture the media that sells it.

Founders bring the idea; I bring the map. Fifteen years of taking products from sketch through prototyping, tooling, manufacturing, packaging, and the campaign that sells them.

Have something you want made? Start a conversation Lucas A. Williamson

Lucas Williamson

Three ways I show up

  1. Creative Director

    I set the direction and hold it. Fifteen years of design leadership across every surface a product touches.

  2. Designer

    I build the brand and the product. The object, the identity it wears, the box it ships in, carried through tooling to first article.

  3. Teacher

    I teach people to build. Workshops and the classroom: Rose-Hulman, CSEA, MSJ, the Pay It Forward Fund. I give the hours back.

Selected work

All work

Practice
Proof
2018
TIME Best Inventions, and Shark Tank
$3M
Kong, first year. 350,000+ units
$409K
JoGo coffee straw, crowdfunded
$900K+
SkyValet, crowdfunded
$30K
Green Room first place, and the grant
100+
Consumer products launched
Pay It Forward

I give hours to students, founders and community projects with no strings and no expectation of return. Judging, keynotes, mentorship, and two years of monthly cleanups with the Cincinnati Parks Foundation.

See the ledger

My ask

Looking for a team that builds physical things and wants someone who can go all the way from the drawing to the first sample.

Get in touch

Open to design leadership roles, and to fractional creative direction.